Philosophy

How I Work

What I actually believe about design. Every principle is here in full — click any of them to see where it's been tested.

Design and engineering are the same conversation.

I started in software engineering before design, so I don't treat feasibility as a limit on creativity. I treat technical understanding as another design material.

Design and engineering are the same conversation.

I started in software engineering before design, so I don't treat feasibility as a limit on creativity. I treat technical understanding as another design material.

Systems matter more than screens.

I rarely evaluate a decision in isolation. I'm asking what it assumes and what happens next, and a coherent system beats a polished screen that doesn't fit into one.

Systems matter more than screens.

I rarely evaluate a decision in isolation. I'm asking what it assumes and what happens next, and a coherent system beats a polished screen that doesn't fit into one.

Design begins with people, not neutrality.

"Usable" isn't the same as "equitable." I design with power, access, and context in mind, not an assumed neutral user who looks like everyone else.

Design begins with people, not neutrality.

"Usable" isn't the same as "equitable." I design with power, access, and context in mind, not an assumed neutral user who looks like everyone else.

Research exists to challenge me, not confirm me.

Research is how I get proven wrong early, before a user has to experience the mistake. It's not a formality on the way to an idea I'd already decided on.

Research exists to challenge me, not confirm me.

Research is how I get proven wrong early, before a user has to experience the mistake. It's not a formality on the way to an idea I'd already decided on.

AI amplifies. It doesn't decide.

I use AI to accelerate exploration and remove repetitive work, never to make the creative call. Every layout, every cut idea, every word stays mine to make and defend.

AI amplifies. It doesn't decide.

I use AI to accelerate exploration and remove repetitive work, never to make the creative call. Every layout, every cut idea, every word stays mine to make and defend.